Last year’s best movie trailers countdown, the list below tries to find something creative and unique within a medium that’s really only supposed to do one thing: sell you tickets. But perhaps more than many years before, the trailers of 2016 seemed to capture everything beautifully right and everything horribly wrong about the film industry.
15War for the Planet of the Apes
It’s a metaphor for the civilization the talking war criminal apes will build from the ashes of our incinerated humanity, or a literal demonstration of how mo-cap works now, in this, the Worst Timeline, the face of Caesar and an ominous threat of violence are enough to mean-mug us into submission. We get it: “War has begun.” And we know there’s nothing we can do about it.