At least six Reliance Jio apps raced up the popularity charts a day after Reliance Industries Ltd. Chairman Mukesh Ambani offered them for free for more than a year.
MyJio, an app from Reliance Jio Infocomm, became the most downloaded app on Google Play and Apple’s App Store in India on Friday, overtaking WhatsApp and Facebook.
Jio app subscriptions worth Rs 15,000 annually would be free for its customers till the end of 2017, alongside free voice calls for life, Ambani said on Thursday.
Reliance Jio will launch its 4G data-based service commercially on September 5, offering it free to all Indians until December 31.
The MyJio app, which allows users to manage their Reliance Jio accounts, topped the charts on both platforms with over 5 million downloads. Six of Jio’s many apps broke into the top 10 of the free category on Google Play, while five made it on Apple’s store.
Jio Cinema was in the third place on Google Play and Apple’s App Store. JioTV grabbed the second spot on Apple and was ranked fourth on Google. JioNet, JioJoin and JioMags were the other apps listed among the 10 most popular on Google. The company’s music streaming app, JioBeats, was in Apple’s top five.
In order to ensure better service, Reliance Jio recently revamped its live TV and video on demand applications, JioCinema and JioTV, respectively, with new features and latest content. It tied-up with digital over-the-top (OTT) app, Eros Now to allow its consumers to access the high quality Eros Now service within the Jio ecosystem. For JioTV, Jio is partnering with Hotstar to bring premium content to its subscribers.
Jio had rolled out the complete bouquet of these apps to its employees under a test launch earlier this year. Access to the apps was extended to the general public around May, following the availability of Lyf handsets. It was extended to all other 4G smartphone users who got the Jio free preview offer for 90 days.
With these apps, Jio can become the largest over-the-top player in India and it has the potential to make inroads into the elite league of Indian app developers with the largest number of users, Cyber Media Research said in a note. Jio will be there along with Flipkart and Hike, which each have about 100 million users, the research firm said.
Jio, through its bouquet of apps and disruptive pricing, has addressed use cases and affordability, Faisal Kawoosa, Principal Analyst Telecoms at CMR, said in a statement.