Raise your hand if you’re totally tied to your fitness tracker. Yeah, us too. And it’s easy to see why—with all the tech available now, you can track everything from your steps to your sleep cycle. But as much as we love them, some of the clunky bands start to look out-of-place once you step outside of the gym.
With that in mind, it was only a matter of time before your favorite fitness trackers got a major fashionista-friendly makeover. Queen of all things cute, Kate Spade is launching a line of adorable fitness trackers this fall that you’ll be itching to wear outside of the gym. Unlike previous fashion-meets-fitness tracker collaborations, the Kate Spade trackers aren’t just skins or cases that you can pop your existing band into; they’re a total design overhaul.
As part of the wearable tech collection (which also includes a couple of smartwatches that look like classic leather timepieces) the brand is releasing two styles of fitness trackers: a cuter alternative to the standard black silicone band featuring the brand’s signature kitty motif and a super fancy mother of pearl bangle that looks worthy of any cocktail party.
For those of us who do not follow fashion trends closely, Kate Spade was founded in January 1993. Ten years later, it only had 13 stores in the US, and did not ship internationally. The company initially sold handbags, but eventually extended to include stationery, personal organizers, address books, shoes, beauty products, perfume, raincoats, pajamas, and eyewear clothing. It now has a full women’s clothing line, sells internationally, and is worth some $2.5 billion. This is not including the complimentary company Jack Spade which is the brand’s line for men.
As part of its wearable tech collection (which also includes some cute smart watches), the brand is releasing two styles of fitness trackers and a smartwatch. The fitness trackers include: a silicone device featuring the brand’s signature kitty motif; and a fancy mother of pearl bangle you would never guess could count steps. The “scallop” silicone tracker sells for around $125 and the bangle for a $150 at Kate Spade New York stores and on the brand’s website.